FOE: Evan Marc Katz in Blogcritics, Sort Of...

So, I'm pretty new to this whole Blogcritics thing. They self-define as "a sinister cabal of superior bloggers on music, books, film, popular culture, politics and technology." (Could I even do sinister? Mebbe...) My friend Mark Treitel was profiled last week about his participation in Situation: Comedy, and this week, yet another FOE (Friend of Esther), Evan Marc Katz--or at least his book, I Can't Believe I'm Buying This Book--popped up on the site as well, in a column by Love Biatch in which she shares tips on dating. I can't quite figure out what EMK's presence in the article is, other than the appearance of his book cover, but publicity is publicity, so way to friggin' go, dude. And as for the sinister cabal? I've got to assume that cabal and kabbalah are from the same etymological origin, and since apparently, so are Esther and Madonna, I might just have to check it out.