"Frumster's Extreme Makeover?"

Didja hear? Frumster's going beyond the frum in its name:

“Unaffiliated.” “Secular.” “Synagogue=Never.” With many JDate members describing themselves with this level of observance, daters who wanted to create a Jewish future with their bashert were for a long time simply out of online dating luck. So when Frumster barreled its way onto the scene four years ago, it aimed to fill in the observance gap for frustrated online daters and create a pool of religious singles — essentially, putting the “Jewish” back in Jewish online dating.

[...] this month, Frumster announced a milestone: In four years, 500 members had met and married; by the Dec. 15 gala event celebrating the 250 couples, the number of matched members had grown to 520. Over 55 percent of those relationships had been initiated by women (or were so remembered in the “exit interviews” that Frumster conducts when members match). Sixty percent of the matches were between people older than 31. In addition to these encouraging statistics, the milestone has spurred a media push: while continuing to serve its Orthodox population, Frumster is responding to the call of the non-frum, extending memberships to all “marriage-minded” Jewish singles, and tweaking the membership process accordingly.

The rest of my new Jewish Week singles column is available here.